What is the New Boulevard?
The New Boulevard (Bulevardi i Ri), also known as Boulevard I Ri or Southern Boulevard, is Tirana's most significant urban development project of the 21st century. Stretching approximately 3 kilometers from the city center toward the southern suburbs, this wide, tree-lined boulevard has become the backbone of Tirana's modern real estate transformation.
The boulevard was conceived as part of Tirana's master urban plan to create a new axis of development that would relieve pressure on the historic city center while establishing a world-class residential and commercial corridor. The project involved significant infrastructure investment including wide pedestrian walkways, cycling lanes, green spaces, underground utilities, and modern street lighting.
Today, the New Boulevard is home to some of Tirana's most prestigious residential towers, commercial centers, and mixed-use developments. It has attracted Albania's leading developers — including USLUGA Group — and has become the benchmark for premium real estate in the country.
Why the New Boulevard is Tirana's Most Valuable Location
Strategic Location: The New Boulevard connects Tirana's city center with the southern residential areas, providing easy access to government institutions, business districts, universities, and the Tirana Ring Road. Properties here offer the rare combination of central accessibility and modern, spacious living.
Modern Infrastructure: Unlike older parts of Tirana, the New Boulevard was designed from the ground up with modern infrastructure — wide roads, underground parking, fiber-optic connectivity, modern sewage and water systems, and ample green spaces. This infrastructure quality is reflected in property values.
Architectural Quality: The boulevard has attracted Albania's best architects and developers, resulting in buildings that meet international standards of design, construction quality, and amenities. Projects like USLUGA's Altura Trade Center and TRIARC Residence set new benchmarks for Albanian real estate.
Investment Performance: Properties on the New Boulevard have consistently outperformed the broader Tirana market. In 2025, average property prices on the boulevard increased by approximately 25%, compared to 10-15% for the broader Tirana market. This premium is expected to continue as the area matures and remaining plots are developed.
USLUGA Projects on the New Boulevard
Altura Trade Center
USLUGA's flagship mixed-use tower on the New Boulevard. Rising 18 floors with a distinctive modern facade, Altura Trade Center offers premium apartments (studios to penthouses), office spaces, and ground-floor commercial units. The building features a gym, spa, rooftop terrace at 64 meters with panoramic views of Tirana and Mount Dajt, underground parking, 24/7 security, and smart home systems.
View Altura Trade Center →TRIARC Mixed Use Residence
A modern mixed-use development featuring TRIARC's signature curved horizontal facade lines. The building integrates residential apartments, office spaces, and recreational areas in a contemporary design that has become an architectural landmark on the New Boulevard. Features include underground and bicycle parking, social spaces, and premium finishes throughout.
View TRIARC Residence →Property Price Trends on the New Boulevard
The New Boulevard has consistently been Tirana's fastest-appreciating real estate market. Key price trends include:
| Year | Cumulative Growth | Annual Growth | Market Context |
|---|---|---|---|
| 2020 | Baseline | — | Early development phase |
| 2021 | +8% | ~8% | Post-pandemic recovery |
| 2022 | +20% | ~12% | EU negotiations boost |
| 2023 | +40% | ~15% | Infrastructure completion |
| 2024 | +60% | ~18% | Premium project launches |
| 2025-26 | +80% | ~25% | Peak demand, limited supply |
* Price ranges reflect new construction in premium developments. Resale prices may vary.
Own Your Address on the New Boulevard
Explore USLUGA's premium apartments and commercial spaces on Tirana's most prestigious boulevard.